Become a Dealer
5 Flexible Ways to Partner With LEO
Whether you stock machines, manage a territory, or need a private-label line, LEO offers a program built around your business model, not ours.
All programs require a registered agricultural distribution business. LEO does not sell direct to end-users or farm customers.
45%
Max Markup
30 mi
Initial Territory
5
Programs
OEM
White-Label
Why Partner With LEO
We offer industry-leading margins, protected territories, and flexible programs designed for long-term partnership success.
Authorized Distribution Partners Only
LEO does not sell direct to end-users or farm customers. All programs require a registered agricultural distribution business. As an authorized partner you receive factory-direct pricing, priority lead times, and direct access to our engineering team.
Industry-Leading Margins
Stocking dealers earn an estimated 30-45% markup on feed mixers, manure spreaders, sling spreaders, and dairy parlor stalls. Wholesale distributors earn 25-50%. All markups are estimates based on current MSRP and are not guaranteed.
Protected Sales Territories
Stocking dealers receive an initial 30-mile radius of protection, subject to final written Territory Schedule in the Dealer Agreement. Territory may expand with volume. All territories are subject to the executed Dealer Agreement and may be adjusted based on market density and performance.
Full Product Range
Sell the complete LEO lineup under one dealer agreement: vertical feed mixers, HD TMR mixers, mini mixers, sling spreaders, rear manure spreaders, and dairy parlor stalls.
Flexible Partnership
LEO's programs are starting points; we are open to tailoring arrangements that work for both sides long-term.
Proven Product Quality
Engineered for durability, low maintenance, and real ROI on the farm. LEO machines stand behind your reputation.
Not Sure Which Program Fits You?
Answer 3 quick questions and we will recommend the right tier.
How many machines do you plan to sell per year?
Will you stock physical inventory at your location?
Do you want to manage and recruit other dealers?
Recommended Program
Standard Stocking Dealer
Based on your answers, this program offers the best fit for your business model.
Choose Your Dealer Program
Find the perfect fit for your business model and growth goals.
Performance Guidelines Notice
All minimum annual volumes, territory goals, and performance targets listed below are illustrative guidelines. Final minimums, territories, and performance requirements are set forth in the executed LEO Dealer/Distribution Agreement and may be adjusted by mutual agreement based on market conditions and actual performance.
Program Terms Disclosure
All program details, territories, pricing, and margins are illustrative only. Final terms are governed exclusively by the executed LEO Dealer/Distribution/OEM Agreement. LEO reserves the right to modify programs, territories, and pricing at any time.
Standard Stocking Dealer
SD
30-45%*
Est. Markup
*Estimated gross margin based on current MSRP. Not guaranteed. Final pricing per executed Pricing Schedule.
Volume Bonus
Once you hit 4 machines sold in a calendar year, you earn an additional 10% discount on orders for the rest of that year.
Protected Territory
Initial 30-mile radius of protection, subject to final written Territory Schedule in the Dealer Agreement. May expand with performance. Subject to executed agreement.
Note: Protected territory applies to Stocking Dealers only and covers only the specific product line(s) you are actively stocking under your Dealer Agreement.
Non-Stocking Sales Representative
NSD
10-20%*
Est. Markup
*Estimated gross margin based on current MSRP. Not guaranteed. Final pricing per executed Pricing Schedule.
Start selling LEO machines without the risk or expense of stocking inventory. Build your sales pipeline and earn commissions on each machine.
Wholesale Distributor
W
25-50%*
Est. Markup
*Estimated gross margin based on current MSRP. Not guaranteed. Final pricing per executed Pricing Schedule.
Supply and manage a regional network of LEO dealers. Serve as the hub for your market and earn higher margins through volume.
Territory Manager
TM
A Territory Manager's primary role is to build and grow the LEO dealer network within their region, actively recruiting new dealers and developing Non-Stocking Sales Reps into Stocking Dealers. TMs earn override commissions on all territory volume.
Illustrative Annual Performance Guidelines
- → Develop approximately 2 new dealers per 250 km (~155 mi) radius of assigned territory per year
- → Convert approximately 2 Non-Stocking Reps to Stocking Dealers annually
- → Facilitate territory-wide sales volume that supports ongoing exclusivity (typical guideline: 12 machines per year)
Failure to meet guidelines may result in territory review or adjustment, subject to the terms of the executed Territory Manager Agreement.
Compensation and territory structure negotiated directly.
Apply as Territory Manager
Custom OEM Branding
White-Label Manufacturing
OEM Qualification
40+ machines/year minimum volume commitment. Pricing, branding, and specs negotiated directly.
IP Notice: All designs, patents, trademarks, and know-how remain the exclusive property of LEO Agriculture unless expressly assigned in writing.
Program Comparison at a Glance
All key details side by side.
| Feature | SD | NSD | W | TM | OEM |
|---|---|---|---|---|---|
| Est. Markup | 30-45%* | 10-20%* | 25-50%* | Varies | You set it |
| Annual Volume Guideline | 4 machines | 2 machines | 8 machines | 12 machines | 40 machines |
| Inventory Required | Yes | No | Yes | Optional | Custom |
| Protected Territory | 30 mi radius | No | Regional | Exclusive | N/A |
| Dealer Recruitment | No | No | Yes | Primary role | N/A |
| Marketing Support | Yes | Basic | Co-op | Co-op | Negotiated |
| Dedicated Account Mgr | No | No | Yes | Yes | Yes |
| Training Provided | Yes | Yes | Yes | Yes | Included |
| Private Labeling | No | No | No | No | Full |
| Volume Bonuses | Yes | No | Tiered | Commissions | Negotiated |
| Ready to Start | 2-4 weeks | 1-2 weeks | 4-6 weeks | 4-8 weeks | 8-12 weeks |
| * All markup percentages are estimates based on current MSRP and subject to the terms of the executed Dealer/Distribution Agreement. Actual margins may vary. | |||||
Standard Stocking Dealer (SD)
Est. Markup: 30-45%*
Annual Volume: 4 machines
Inventory: Yes, 1+ per line
Territory: 30 mi radius
Marketing: Yes
Training: Yes
Volume Bonuses: Yes
Non-Stocking Sales Rep (NSD)
Est. Markup: 10-20%*
Annual Volume: 2 machines
Inventory: No
Territory: None
Marketing: Basic
Training: Yes
Ready to Start: 1-2 weeks
Wholesale Distributor (W)
Est. Markup: 25-50%*
Annual Volume: 8 machines
Inventory: Yes
Territory: Regional
Marketing: Co-op
Account Manager: Dedicated
Sub-dealer Network: Yes
Territory Manager (TM)
Annual Volume: 12 machines (guideline)
Territory: Exclusive
Primary Role: Dealer recruitment and development
Account Manager: Dedicated
Commissions: Override on all volume
Ready to Start: 4-8 weeks
Custom OEM Branding
Annual Volume: 40 machines minimum
Markup: You set it (full margin control)
Private Labeling: Full (your brand)
Confidentiality: Yes, NDA included
Custom Specs: Yes
Ready to Start: 8-12 weeks
Estimate Your Annual Earning Potential
Use this calculator to get a rough idea of what you could earn under different dealer tiers. All figures are illustrative only and depend on your specific executed agreement.
6 machines/year
Estimated Annual Gross Margin
$27,000
Est. Per Machine: $4,500
All estimates are illustrative only. Actual margins depend on final pricing in your executed Pricing Schedule.
What Our Partners Are Saying
Real dealers sharing their LEO experience.
"We have been stocking LEO vertical feed mixers for two seasons. Quality is consistent, margins are real, and the protected territory means no competing against ourselves. Best equipment decision we made."
Stocking Dealer, Iowa, USA
(name withheld)
"As a wholesale distributor supplying four regional dealers, LEO's model cuts out the layers that kill our margin. The support team is responsive and the product holds up in the field."
Wholesale Distributor, Ontario, Canada
(name withheld)
"We needed a confidential OEM partner for our branded equipment line. LEO delivered on every spec, kept the relationship private, and handled production professionally. We moved 60 units in year one."
OEM Partner
(identity confidential by agreement)
Interested in being featured as a case study? Contact us after your first season.
Your Brand. LEO's Engineering. Factory-Direct Pricing.
LEO serves as a confidential manufacturing partner for established ag brands and equipment companies. Under our OEM/White-Label program you receive full private-label rights to the finished machines: your badge, your colors, your specifications.
Strict Confidentiality and IP Protection
Every OEM relationship is governed by a mutual Non-Disclosure Agreement (NDA) and a detailed Manufacturing and Licensing Agreement. LEO's core intellectual property, including auger flight designs, decagonal mixing chamber geometry, and all engineering drawings, remains the exclusive property of LEO Agriculture at all times. No ownership or license is transferred unless expressly granted in writing. Your customers will never know the machines are manufactured by LEO unless you choose to disclose it.
Minimum Commitment
Qualification for the OEM program requires a minimum annual volume commitment of 40 machines per year, with pricing, branding, configuration options, and delivery schedules negotiated directly with LEO management.
IP Rights & Ownership
All designs, patents, trademarks, and know-how remain the exclusive property of LEO Agriculture unless expressly assigned in writing.
100%
Confidential
Custom
Specs
40+
Units/yr
You
Price It
Proven at Scale
Engineered for volume production
Lower Cost
Factory-direct pricing model
Speed to Market
Proven supply chain
Confidential
NDA protected relationship
International and Export Distribution Partners
The majority of LEO Agriculture's business is with international distributors. We have a dedicated logistics team on hand to support export partners from order confirmation through to final delivery, ensuring smooth cross-border transactions on every shipment.
All products are engineered for container-fit shipping, allowing efficient and cost-effective global logistics. International orders typically carry a 3 to 4 month production and delivery lead time. Export pricing and program structures are negotiated on a case-by-case basis.
Disclaimer: All program details, territories, pricing, and margins are illustrative only. Final terms are governed exclusively by the executed LEO Dealer/Distribution/OEM Agreement. LEO reserves the right to modify programs, territories, and pricing at any time.
Ready to Apply?
Fill out this form and our team will review your application within 2-3 business days.
Your information will be kept confidential and used only to evaluate your dealer program application in accordance with our privacy policy.
Questions Before You Apply?
Our dealer program team is ready to answer your questions and help you find the right fit for your business.
Frequently Asked Questions
Can I sell all LEO products under one dealer agreement? +
Yes. All LEO dealer programs cover the full product lineup under a single Dealer Agreement. This includes vertical feed mixers (VT and HD Series), mini mixers, small mixers, delivery wagons, manure spreaders (20 and 80 Series), sling spreaders, and dairy parlor stalls. You have access to our complete range and can choose which products to focus on based on your market and customer base.
What is the minimum territory size for a Stocking Dealer? +
Stocking dealers receive an initial protected territory of 30 miles radius from your principal business location, subject to the final written Territory Schedule included in your Dealer Agreement. This protection is designed to prevent internal competition between LEO dealers in the same region. Your territory may expand with performance and volume growth, and adjustments are subject to the executed agreement and market conditions.
What is the difference between a Stocking Dealer and a Non-Stocking Sales Rep? +
A Stocking Dealer (SD) maintains physical inventory at their location, receives higher margins (30-45%), and gets a protected 30-mile sales territory. A Non-Stocking Sales Rep (NSD) does not stock machines but earns lower commissions (10-20%), has no territory protection, and carries less capital and storage risk. NSDs are great for people entering the market or for those who want to focus purely on sales. Many successful NSDs grow into Stocking Dealers once they build customer relationships and sales volume.
Are the markups and territories guaranteed? +
All markups, territories, and performance requirements are illustrative guidelines. Final terms, pricing, and territory details are set forth in your executed Dealer/Distribution/OEM Agreement. LEO works with each dealer to negotiate a structure that fits their business, and all agreements are subject to mutual consent. Our team is committed to finding flexible arrangements that work for both sides, and we reserve the right to adjust programs based on market conditions and mutual agreement.
How long does the application and onboarding process take? +
Our team reviews applications within 2-3 business days. If your application is approved, onboarding timelines vary by program: Non-Stocking Sales Reps typically start in 1-2 weeks, Stocking Dealers in 2-4 weeks, Wholesale Distributors in 4-6 weeks, Territory Managers in 4-8 weeks, and OEM partners in 8-12 weeks. The timeline depends on your location, credit check, agreement execution, and any customization of territories or specifications.
What happens if I don't meet my annual volume guideline? +
All annual volume guidelines are illustrative and not contractually binding minimums. However, performance is important for maintaining your dealer status and territory protection. If volume is consistently below guideline levels, LEO may initiate a conversation about your goals and market conditions, and in some cases may adjust or review your territory. Our intent is partnership and growth, not penalties. If you face challenges meeting targets, we encourage you to contact your LEO account manager to discuss support, marketing strategies, or program adjustments.