Last updated: November 14, 2026
This policy explains how LEO Agriculture USA LLC (“LEO Agriculture”, “LEO”, “we”) handles information on the leo-ag.com website, in the My Farm web app (leo-ag.com/myfarm), and in the LEO Agriculture mobile app.
1. What we collect
- AI Nutritionist sign-up: first and last name, email address, city / state / country, and, if you allow it, your approximate device location. We also keep the chat messages you send, the replies and any ration report.
- Dealer accounts: LEO adds authorized dealers. We use your name, email, dealership and role to sign you in with an emailed one-time code. We also keep the quotes, inventory listings (including photos) and contest entries you create.
- Usage information: app opens and sign-ins, device type, operating system, app version and, only if you allow location, an approximate location. We use this to understand how the app is used.
- Notifications: if you allow notifications, we store your device’s push token so we can send LEO announcements.
- We do not collect payment information, and we do not sell personal information. We do not use your data for advertising or for tracking across other companies’ apps or websites.
2. How we use it
- To provide the app: show your nearest dealers, run the AI Nutritionist, email your report when you ask, process quote requests and dealer features, and send notifications.
- To improve the app and support you.
- To meet legal and accounting obligations, for example for quotes and sales records.
3. Who we share it with
- AI provider: your Nutritionist messages are sent to our AI model provider (xAI) only to generate replies.
- Hosting and email: our website host and email services store and deliver data for us.
- LEO dealers and staff: we share your quote or contact request with LEO staff and the relevant dealer when you send one.
- When required: we may share data when the law requires it.
4. Retention
We keep data while your account or chat exists and as long as it is needed for the purposes above. Business records such as quotes may be kept as long as the law requires.
5. Deleting your account and data
- Inside the app: tap Delete my account, either in the AI Nutritionist chat or on the Dealer home screen. This deletes your Nutritionist sign-up details and chats and removes your dealer sign-in. It also removes your notification token and personal details from listings, contest entries and the usage history. Saved quotes are kept as business records.
- By email: you can also ask us at info@leoagriculture.com.
- Admin accounts: LEO admin accounts are handled by LEO directly.
6. Your choices
Location and notifications are optional and controlled in your phone’s settings. The app works without them; you can type your city instead.
7. Children
The app is intended for farmers and agricultural businesses and is not directed to children under 13.
8. Security
We use encrypted connections (HTTPS) and limit access to authorized LEO staff.
9. Disclaimer
The AI Nutritionist, LEO Smart Feed and My Farm costing tools are an educational tool and general guide only. Their projections and cost figures are estimates, not guarantees. Recommendations only, not professional advice. AI output can be wrong. Have a qualified nutritionist or veterinarian review a ration before feeding. See the full notice and the Terms of Use at https://leo-ag.com/terms-of-use/.
10. Limitation of liability and no warranty
The leo-ag.com website, the My Farm web app at leo-ag.com/myfarm, the LEO Agriculture app, LEO Smart Feed, the AI Nutritionist and the costing tools are provided “as is” and “as available.” To the maximum extent permitted by law, LEO Agriculture USA LLC disclaims all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose and accuracy, and takes no responsibility or liability whatsoever for any ration, formulation, recommendation, implementation, animal health outcome, production result, cost figure, or any other consequence of your use of these tools, this website or this app. You assume all risk.
This limitation of liability and these warranty disclaimers are in addition to the Terms of Use at https://leo-ag.com/terms-of-use/. They do not change the written equipment warranty that applies to LEO machinery, which is described at https://leo-ag.com/warranty/.
Some jurisdictions do not allow certain disclaimers or limitations. In that case, this section applies to the maximum extent permitted by applicable law.
11. Contact
LEO Agriculture USA LLC, Monroe, Wisconsin: info@leoagriculture.com · 608-480-8512 · https://leo-ag.com
We may update this policy; the date above shows the latest version.